Join me for another post coming straight from Bose, Idaho at no place other than the ClickBank headquarters.
Today, I’m sitting alongside Thomas who is part of business development at ClickBank. Follow as I ask him all of the questions I’ve always wanted to ask an affiliate network! Let’s make bank!
Q: Let’s make bank is a motto around here, right? What are some others?
A: Haha, yes it is! Oh gosh, let’s see. We’ve got “lets make bank” and “what makes you click”. Those are the main ones.
Q: Can you give us a quick rundown, in case there are people listening who are not familiar with what an affiliate network is, what is ClickBank?
A: ClickBank is unique in the affiliate network space. An affiliate network is typically a place that houses offers that brands have. From there, the affiliate network keeps track of all of the commissions for the brands affiliate program. ClickBank is a little different because it is actually an internet retailer, much like Amazon. Brands that leverage ClickBank actually use Clickbanks’ checkout cart. This means that ClickBank is responsible for paying the affiliate, remitting taxes, and 1099 contracts. It takes a lot of backend work off of the brand and it guarantees that the affiliate gets paid.
Q: How many people — or affiliate marketers — are a part of ClickBank and how many brands utilize ClickBank’s services?
A: We’ve got roughly over 100,000 affiliates running traffic to offers and over 10,000 offers themself that receive the traffic. There are thousands of sign-ups a day, usually for affiliates, and it’s growing every day. We play matchmaker between affiliate and offer.
Q: Is it okay to mention some of the brand stories and how they have succeeded by promoting B2B on ClickBank?
A: Yeah we can talk about some! I think one misconception about ClickBank is that because we’ve been around for 23 or 24 years and because we started in the digital downloads space, that that is all we do. Well, about 6 or 7 years ago we started working with Organifi. If you haven’t heard of them, they are a…