Day 19: How to Start a Social Media Marketing Agency in 2021

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What is a social media marketing agency and is it really possible to make 6 or 7 figures doing it? Let’s find out!

We’ve talked about almost every side hustle out there — dropshipping, affiliate marketing, flipping, you name it! — and today we are going to talk about SMMAs. As mentioned, SMMA stands for social media marketing agency. I actually own a marketing agency myself! In addition to social media though, we do other types of marketing such as traditional, architectural/design, and of course, digital.

I often get asked, “Adrian, should I build an SMMA?”. In comparison to when I entered the marketing agency world, the script has been changed. Apparently, there are these courses that are being sold that will teach you to sell to a business. Don’t get me wrong, that’s important! But what good do these courses do if they don’t teach you how to actually do the marketing itself?

These popular SMMA courses don’t sit well with me because the customer, or student in this case, should never be tricked out of value. These courses may teach you how to get the client but they fail to teach how to meet the client’s needs. The marking business is a…