TikTok is the place to be right now! The platform is growing literally overnight and holds amazing opportunities for hustlers just like you.
The number one question I get in regards to side hustles is where should I start? Well, if you’re someone who doesn’t mind being in front of a camera and who is okay with making video content, there’s only one place to go all out — TikTok!
In a previous lesson, we talked about what TikTok is; this lesson is different. In today’s post, we will go over the technical aspects of using the app to its full potential. TikTok is not just a platform for dancing. Just like Facebook or Instagram, all types of businesses can use it. In fact, my page has gotten over 11 million in the past 28 from teaching business and finance content!
One of my friends Dr. Brad Klontz, who is actually another business verified TikTok influencer, and I actually created a whole course around TikTok. I created the monetization and marketing sides; Brad created the key insights for TikTok, how to grow, and the optimization side of the course. To check out what we put together, go to adrianbrambila.com/tiktok.
TikTok Best Practices
Let’s take a look at Dr. Brad and I’s key aspects to monetizing on TikTok
1. Watch Time
If you want to be successful on TikTok, you need to get people to watch your video. Watch time is, just like it sounds, how long a person watches your video before scrolling to the next. Let’s take a look at Brad’s most successful video in terms of watch time… In short, this video was over study hacks that guaranteed an A on every test. Here’s how the stats played out:
5.3 million views (play button)
89,000 shares (share button)
867,000 likes (heart)
3,600 comments (text bubble)