Do you want to learn the secret strategy on how to make the most money from whatever you’re selling? Stay tuned.
Today’s lesson is going to get a little technical but I want you to stick with me! We are going to go over the concept of a funnel. I can guarantee you that the funnel you are going to learn about today is even more delicious than the best funnel cake!
What Is a Funnel?
All jokes aside, while the funnel may not be a new concept, it is an often misunderstood one. A funnel is essentially a hyperfocused way to sell whatever you are selling. Just like every online business needs a website, they also need a funnel. Think of a website like a spider web; there are all sorts of different pages and paths a user might take. You never know where they are going to click on a homepage. A funnel is different in that it is a dedicated, controlled environment that only allows the user to follow one linear path. A funnel should not be open to the public eye; only specialized traffic makes it to the funnel. Again, no matter what you’re currently selling, a funnel can sell it better.
Example Website: Brambilabong.com
Welcome to brambilabong.com, my very first online business. My website offered many different options as to where to go: dance tutorials, testimonials, side hustle classes, etc. When somebody lands on my homepage, I have no clue where they came from or where they wish to go. The information on each of my various pages was not catered to a customer; I was failing to customize the buyer’s experience.
A website is a broad place where you cant speak to people on an individual level. For this reason, the average website conversion rate is just 2%! Luckily, funnels are here to save the day.