Day 24: Internet Millionaire Shares Paid Ads Strategy for Lead Generation

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Today, we are learning about a very intense concept — generating leads! Buckle in for this last week of my 30 day make money online course; it’s about to get real. I’m talking about running ads, building a website, using funnels, and scaling your business. I hope you’re up for the challenge!

If you take a step back to the very first video, you should know that the key to success does not lie within how many followers you have or how much traffic you get. Instead, success is all about generating leads. If you want your online business to stay afloat for more than a few months, you need leads!

What is a Lead?

A lead can be a phone number, email address, or any other piece of contact information. Leads are different than followers because, unlike the latter, you actually own leads. Even if you have a gazillion followers on Instagram or TikTok, you still don’t own them — the social media platform does. On the contrary, leads are yours to use, contact, and market to.

CPA

Before we get into the bulk of the lesson, we need to talk about CPA, or cost per…