Day 8: How to Be a Full Time Influencer in 2021

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Is it possible for just anyone to build an online following? Or more importantly make a full time living from doing so? In short, yes!

In this lesson we will go over what being a full time influencer really means. Believe it or not, most influencers that you see online with millions of followers are actually broke! Sure, having a lot of followers means you get free stuff — free backpacks, free hair gel, free leather jackets — but tangible items can’t pay the bills!

Creating content online takes up the majority of an influencers time. For instance, in 2020 I started with around 50,000 followers on TikTok. By the end of 2020, I had 550,000! Now you may be thinking that that’s amazing, and it is! However, followers do not translate to income. To make money as an influencer, you have to have a business strategy. You need to understand how to turn a follower into a viewer, a viewer into a roaring fan, and a roaring fan into a customer.

This process takes time. I’m ashamed to say it, but I spent an hour and a half on TikTok every single day in 2020. Was it worth it? Yes, yes it was because I know the backend model regarding how to convert those new 500,000 followers…