Is it possible for just anyone to build an online following? Or more importantly make a full time living from doing so? In short, yes!
In this lesson we will go over what being a full time influencer really means. Believe it or not, most influencers that you see online with millions of followers are actually broke! Sure, having a lot of followers means you get free stuff — free backpacks, free hair gel, free leather jackets — but tangible items can’t pay the bills!
Creating content online takes up the majority of an influencers time. For instance, in 2020 I started with around 50,000 followers on TikTok. By the end of 2020, I had 550,000! Now you may be thinking that that’s amazing, and it is! However, followers do not translate to income. To make money as an influencer, you have to have a business strategy. You need to understand how to turn a follower into a viewer, a viewer into a roaring fan, and a roaring fan into a customer.
This process takes time. I’m ashamed to say it, but I spent an hour and a half on TikTok every single day in 2020. Was it worth it? Yes, yes it was because I know the backend model regarding how to convert those new 500,000 followers that I worked my but off for.
1,000 True Followers
At the end of the day, you really only need 1,000 followers on social media to make a full time living. This idea comes from a famous article called 1,000 True Fans which is the best article online about the power of influencing.
If you have 1,000 people who are willing to spend money on something you can offer, you will be golden. Say your offer is worth $50 and 1,000 people buy your offer. That’s $50,000 a year!
The Perks of Influencing
The most amazing part of being an influencer is that you can share your message with people all around the world like never before. To this day, I bet somewhere someone is watching a 21 year old Adrian teach them a dance move. Unless I take those videos down, they will continue to teach forever! Social media has given influencers the power to…