A few years back, I was the top-selling affiliate for a brand called LadyBoss. I generated over one million dollars in sales for them! LadyBoss even invited me to one of their events to accept a prestigious award for being so loyal to their company. So, you’re probably wondering where I am today with LadyBoss. Ten million? Twenty-five million? Well, I’ll show you…
In the past 30 days, I have made $692.65 with LadyBoss. What happened? Lots of things; this was a big learning lesson.
One of the amazing things about being an affiliate was that I got to participate in the rise of LadyBoss. Again, I was one of their first affiliates. That being said, I also got to participate in the fall. This fall isn’t what you think it is. No, LadyBoss did not fail miserably or go out of business. Instead, they grew — a lot. Soon, they started to realize how much money they were spending on affiliate commissions and did what most companies do: cut commission spending. In this case, LadyBoss cut their spending by over 50%.
In addition to this, they changed affiliate platforms. In this switch, LadyBoss didn’t migrate all of my customer data. All of my emails, points of contact, and residual income was gone. I had to start from scratch. This, in hand with my commission being cut, limited me to scale and profit the way I was before.
My Old Setup
As you can see from the photo above, running ads and creating audiences is very intricate! When testing for LadyBoss, I had over 90 audiences and 124 different ads; it’s lots of work!
I had all of these intricacies because I believe collecting emails is key to affiliate marketing. I had to make sure that the people I was targeting were qualified so I could get the lead. If I would’ve never done this, I would be screwed. The money would’ve…